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A hot drink on a cold day and the opposite when temperatures soar can make any outdoor trek more enjoyable, as well as supplying important hydration. Those gas station cups and promotional favors rarely insulate well and can be messy to use. Enter YETI, the hero of the insulation world. Here’s a full rundown from the Share the Outdoor website.

Every year, companies develop and introduce new products that serve an entirely new purpose or make minor enhancements to an existing category of products. Few products ever redefine an entire market, but that is exactly what Austin, Texas-based Yeti has done with the cooler industry.

YETI Tundra coolers are stronger than the average bear.
YETI Tundra coolers are stronger than the average bear.

Until Yeti arose from the minds of two brothers, Roy and Ryan Seiders, coolers were pretty much one-inch thick or less molded plastic containers that held ice, food and drinks for part of a day before requiring more ice. There was little difference between one model to the next. They were made like many products today, arguably effective, but with an eye toward creating the most affordable product available to appeal to the consumer. This often resulted in cooler tops that bent or caved when sat upon, latches or handles that broke and coolers that needed to be replenished with ice daily or even multiple times a day in order to keep the storage compartment cool… [continued]

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Joe Byers has more than 1,000 magazine articles in print and is currently a field editor with Whitetail Journal, Predator Xtreme, Whitetails Unlimited, Crossbow Revolution, and African Hunting Journal magazines. He’s spent the last three decades depicting the thrill of the chase and photographing the majesty of all things wild. Byers is a member of the Professional Outdoor Media Association and numerous other professional and conservation organizations.

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